In a commitment to address social issues connected with the environment, Kao has created an initiative to avoid throwing products away after use. The company has been working with residents of local communities to collect used refill packs and recycle them into polymers “with the vision of utilizing these packs to promote an eco-friendly lifestyle and establish innovatively minded communities.”

Kao has coined the term “RecyCreation” to denote upcycling through which “more enjoyable and improved products are developed and result in new value creation, rather than recycling materials for the purpose of reproducing the same types of materials.”